dryrobe® partners with the RNLI to raise vital funds for water safety – Retail Times

dryrobe® has today introduced a partnership with the Royal National Lifeboat Establishment (RNLI), which will see the unique and most innovative shifting robe maker donate £100,000 each year more than the class of the subsequent 3 several years to the charity.

£1 from every single grownup and children dryrobe® Progress, Towel dryrobe® and dryrobe® Canine product marketed on the dryrobe® web site will be donated in help of the RNLI.

The RNLI is a charity committed to saving life at sea. Their 24/7 volunteer lifeboat support and seasonal lifeguard patrols rescue these in issues in the drinking water and give a reassuring presence along our coasts. They rely on voluntary donations and legacies from people today and organisations like dryrobe® to manage its services.

Powered by their shared appreciate of the drinking water, dryrobe® and the RNLI have joined forces to produce essential water protection messaging and increase critical money for the charity. The partnership kinds portion of dryrobe’s® Warmth Task: a determination to assistance coastal communities, safeguard the setting and encourage wellbeing by means of outdoor activity along with charity partners.

Every single yr, approximately 150 men and women eliminate their life about the United kingdom and Irish coasts. By the partnership, dryrobe® will be sharing the RNLI’s significant drinking water safety messaging with a broader audience across their internet site and social media channels. dryrobe® solutions are built for individuals with a enjoy of the sea and who choose part in water sports this kind of as outside swimming, browsing, and stand-up paddleboarding.

dryrobe® founder Gideon Vivid commented: “Everyone below at dryrobe® is energized to be partnering with the RNLI. Any person with a connection to the drinking water in this place is aware of that the function they do is as vital now as it was when the RNLI was fashioned practically 200 decades back. 

“We are proud to be boosting income to assist the incredible operate they do and amplify their vital drinking water security information. This partnership certainly provides together our shared like of the sea.”

Gareth Morrison, RNLI Head of Drinking water Safety, explained: “We are delighted to enter into a new partnership with dryrobe®. We see it as a natural coming alongside one another of two organisations who price the significance of the coast and having fun with what it has to offer you.

“As we see a increase in attractiveness in actions such as open up h2o dipping and swimming, the will need to support this demographic with lifesaving facts could not be higher. 

“dryrobe®’s assist will enable us to attain even much more individuals with our drinking water basic safety messages and convey critical cash into the charity so we can continue saving lives at sea.”

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